虛擬與現實的融合是新維度的誕生,以設計之名重新書寫存在的規則。
Virtuality is a new realityA new dimension was born after the integration of virtuality and reality. Rewrite the existing rules via design.

探索虛擬世界"矩陣"與現實世界之間的對立與交融,以及個體自由與控制的沖突。
—《黑客帝國》
電競不只停留在單一載體中,而是要打破虛擬與現實的邊界,提供包裹式、高沉浸感驗,享受重塑電競邊界、幻想,照入現實新鮮感與沖擊感。
設計終局形態是作為一個完整的虛擬世界替代現實,也就是去現實化
“外師造化,中得心源”成為虛擬與現實空間設計源泉。
Explore the opposition and integration between virtual world “matrix” and the real world as well as the conflict between individual freedom and control.
— The Matrix
Electronic sports do not remain simply in a single carrier, but should break the boundary between virtuality and reality, providing fully covered and highly immersive experience. Enjoy the experience of electronic sports’ charm in reshaping the boundaries of e-sports, fantasy, and the freshness and impact of reality.
The final form of design is to replace reality as a complete virtual world, which also means de-realization,
Design of virtuality and reality is inspired by the saying “Aspiration comes from nature but creation comes from ourselves”.
電競酒店是基于環境和人相互作用的情境融合,功能復合性存在,電競與生活、虛擬、現實等多重不同性質、不同次元的各類情境同時存在。
以用戶的使用情境來挖掘用戶的深度需求,借由情境設計、情境構建等方法來滿足用戶需求、創造用戶體驗。
E-sport hotel has integrated the interaction between environment and humans. With complex functions, it has different natures of electronic sports, life, virtuality and reality and brings circumstances of different elements at the same time.
Explore user’s in-depth demands by virtue of their use scenarios, and satisfy their demands and create user experience via such methods as scenario design and building.
引入獨特的設計手法,融合時尚與虛擬世界的理念,為電子競技愛好者們創造一個超越現實的空間。在這里,年輕人們可以追逐夢想、迎接挑戰,并與志同道合的人分享他們的熱情和愛好。電競酒店不僅僅是一個酒店,更是一種全新的生活方式,為Z世代用戶打開通往虛擬世界的大門。
Designed with unique method and following the idea of fashion and virtual world, the project brings a surreal space for e-sports fans, who could chase their dreams, meet challenges and share their passions and interests with other like-minded people here. E-sport hotel not only serves as a hotel but also embodies a brand new lifestyle, guiding the youths to explore the virtual world.
FUTURISTIC
你以為是未來 其實是現在
THE FUTURE YOU IMAGINE IS INDEED PRESENT
設計師描繪一個高度虛擬化的未來世界,在虛擬現實游戲中尋找真實的故事,探討了虛擬與現實之間的力量對比。在空間的設計中體現了混亂和崩潰邊緣的現實世界,形成與救贖希望虛擬世界的反差。
在設計世界?,未來、科技和審美不再各?獨?,?是真正彼此融合,實現共?。
Designers describe a highly virtual future world to seek for real stories in virtual reality games, and discuss and compare the strength between virtuality and reality. The space design embodies the comparison of a real world at the edge of chaos and breakdown, and virtual world for redeeming hopes.
In the world of design, future, science and technology, and aesthetics integrate with each other in real sense and co-exist harmoniously instead of separating from each other.
ATMOSPHERE
平行于現實世界 始終在線的虛擬世界
A VIRTUAL WORLD IN PARALLEL WITH REALITY AND ALWAYS READY
冷峻凌厲的設計風格,構建出一個異度場域的氛圍。空間中充斥著抽象的真實和真切的虛幻,光影被碾碎并散入空間,營造出扭曲的能量流動的效果。這種設計手法使空間充滿獨特的張力和動感,為電競酒店帶來一種前所未有“間性”張力的體驗。
Designed with a cool, swift and fierce style, the space seems like a special field, which is full of abstract realities and true unreality. Lights and shadows are grinded and scatter in the whole space, fostering the distorted effect with flowing energy. Such kind of design technique makes the space both flexible and dynamic, bringing a kind of unprecedented experience for e-sport hotel.
抽離空間溫度,以黑夜為主宰,創造出深邃、沉寂和冷峻凌厲的氛圍。獨特不同設計手法,為電競愛好者們打造一個獨特而真實的虛幻空間。
The hotel with special space temperature is mainly designed with a black color, to create deep, cool, swift and fierce atmosphere. The unique design technique brings e-sports fans a special and true illusory space.
HIGH-TECH
AR/VR+電競 人類創造的魔法世界
AR/VR+ ELECTRONIC SPORTS, A MAGIC WORLD CREATED BY HUMANS
一個虛擬游戲宇宙,戴上VR設備,即能進入與現實形成強烈反差的虛擬世界。只需要現實世界中幾平方米的空間就可在虛擬世界里進行幾乎所有的活動。
在這個世界中,就算你在現實中是一個掙扎在社會邊緣的失敗者,也可以成為超級英雄。
In a virtual game world in sharp contrast with the reality, people could start to make exploration by simply wearing VR devices. A space of several square meters in the real world could allow your engagement in almost all activities in the virtual world.
In this special world, you’re a super hero, even if you are not outstanding in the real world.
當玩家摘下VR設備時,他們再也分不清虛擬世界和現實世界。無論現實中的身份如何,都可以在虛擬世界中成為超級英雄。虛擬世界與現實世界的界限模糊,為玩家帶來全新的體驗。
Upon taking off VR devices, players may have no idea about the virtual and real worlds. Players are all super heroes in the virtual world whatever their identities in the real world. The blurry boundary between virtual and real worlds brings something new for players.
虛擬現實技術、人工智能、虛擬游戲、增強現實等科技在設計中運用和發展,探索人類在虛擬世界中的行為、思維和情感體驗,并與現實世界進行對比和反思。
“什么是真實?你如何定義真實?如果你說的是你可以感受到的、聞到的、品嘗到的和看到的,那么真實只是你的大腦解讀的電信號。”
—《黑客帝國》
Design and describe the application and development of technologies such as VR, AI, virtual game and augmented reality (AR) in future society, explore humans’ behaviors, thinking and emotional experience in the virtual world, and make comparison with the real world and reflecting.
“What’s reality and how do you define it? If you say you can feel, smell, taste or see it, then reality is the electronic signal interpreted by your brain” - The Matrix
DYNAMIC
動感的藝術迷宮
DYNAMIC ARTISTIC MAZE
空間中明與暗,線與面,光與影,延伸與抵抗,均以對立的方式呈現,讓身體里的每一個細胞在其中激蕩,渲染動感和活力的氛圍。
Space brightness, line and surface, light and shadow and extension and resistance in the space are reflected in the form of opposition so that every cell could be fully immersed in it and create dynamic and vigorous atmosphere.
運用流線型的空間布局和曲線設計,營造出流動感和動態感。活潑的色彩和燈光效果,打造出充滿活力和激情的氛圍。著眼于不同的藝術展現樣式,呈現出新的感官體驗,彩色光線的視覺美。
The streamlined spatial layout and curve design foster flowing and dynamic feelings. Atmosphere full of vigor and passion is created by taking advantage of bright colors and lights. The final design effect is different from routine art representation form and brings new sense judgment and special visual experience of colorful rays of light.
通過鏡面的應用和光反射與延伸,加之環形過道的布局,創造了一個巨大的、閉合的時光隧道。這種設計手法使人們在穿行過道的過程中,仿佛置身于虛擬世界中,感受到電競的奇妙之處。
The application of mirror, light reflection and extension effect and a ring aisle finally create a large and closed time tunnel. Such a special design way enables people traveling through there to experience a virtual world and the special charm of electronic sports.
MINIMALIST
設計不僅僅關乎外觀和感覺,設計師它的運作方式。
-史蒂夫·喬布斯
DESIGN IS NOT ONLY ABOUT APPEARANCE AND FEEL BUT ALSO HOW IT WORKS.
-STEVE JOBS
在未來,現實將成為一種模擬思維的構造,打破傳統設計手法,還原電競的核心魅力。電競作為一項追求單純、直接和高技能的競技運動,在空間的設計手法中去掉了繁瑣的裝飾,回歸電子競技對單純、直接、高技的執著。
In the future, reality will become a kind of simulated and thinking structure. According to the design idea, special attention is paid to pursuing simple and direct competitive sports requiring high skills by eliminating the routine design method and restoring the unique charm of electronic sports. All fussy decorations are eliminated in space design to best represent the simplicity, directness and high skills of electronic sports.
平鋪直敘的空間布局,拋棄多余的元素,凸顯建筑表面質感,打造出一個冷靜而張弛有度的空間,以抵消電競場景中可能存在的躁動感。極簡主義的空靈、意境和神韻在設計中得以還原,讓身體與精神沉浸在充滿能量的空間中。
The simple and straightforward spatial layout avoids any unnecessary element and creates a calm and fierce atmosphere for electronic sport by surface texture design in order to offset the blundering feelings in e-sport scenarios. Such a special method also restores the void state, artistic conception and charm of minimalism and embodies the pursuit of simplicity, directness and high skills in electronic sports.
江河設計(簡稱JHD)創始于1995年,是大型、專業、知名設計機構。梁志天設計集團成員之一。以引領、卓越為設計信仰,在公建、酒店、辦公、商業、醫養、地產六大領域接軌國際視野,刷新行業新高度。以強化內控,堅守品質,大師賦能的設計管理方式和以客戶為中心的服務理念,不斷推動設計創新,設計賦能,持續為客戶創造更多價值。江河設計已完成逾 1000個大型室內裝飾設計項目,包括多個國家級標志性項目。榮獲逾200 個國際、國內知名設計獎項,包括「亞太優秀設計企業」、「中國建筑裝飾設計機構五十強企業」、「中國建筑裝飾最具影響力設計機構」、「金創意2022年度Top10最具品牌價值設計機構」、「包豪斯設計金獎」等榮譽。
總部研究院/Location
北京江河創建建筑裝飾設計研究院有限公司
BeiJing Jangho Architectural decoration design institute con.,ltd.
Add: 北京市朝陽區望京東京順東街6號院15號樓
Building NO.15 WangJing East JingShunDong 6th Street,Chao Yang District,Beijing
上海 Shanghai
上海市普陀區中鑫企業廣場9號樓
Building 9, Zhongxin Enterprise Square, Putuo District, Shanghai
廣州 Guangzhou
廣州市增城區創新大道25號25
Xinhuang Avenue, Zengcheng District, Guangzhou City